Brand Manager - Digital Growth & Customer Retention

Join Palawan Pawnshop as a Brand Manager in the vibrant heart of Canggu, Bali, and drive the future of digital engagement! In this dynamic role, you will spearhead strategic initiatives to boost app transactions, enhance customer retention, and elevate brand presence through innovative digital marketing strategies.

Palawan Pawnshop is a leading pawnshop chain in Indonesia, known for its commitment to customer satisfaction and technological innovation. Located in the bustling area of Canggu, Bali, our company offers a unique opportunity to work in a fast-paced, creative environment while contributing to a well-established brand.

As a Brand Manager, you will work closely with the marketing team to develop and implement digital campaigns that drive customer engagement and loyalty. You will leverage data analytics tools like Google Analytics and SEMrush to track performance and make data-driven decisions. This role is perfect for a strategic thinker with a passion for digital marketing and a keen eye for customer experience.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing strategies to increase app transactions and customer retention.
• Manage and optimize digital advertising campaigns across various platforms including Google Ads, Facebook Ads, and Instagram Ads.
• Analyze customer data to identify trends and opportunities for growth.
• Collaborate with the marketing team to create engaging content for social media and email campaigns.
• Monitor and report on campaign performance using tools like Google Analytics and SEMrush.
• Stay updated with industry trends and best practices in digital marketing.
• Work with the product team to ensure seamless integration of marketing initiatives with app features.
• Measure the impact of marketing efforts on customer loyalty and retention.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record in managing successful campaigns.
• Proficient in using digital marketing tools such as Google Ads, Facebook Ads, Instagram Ads, Google Analytics, and SEMrush.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative thinker with a passion for innovation and customer experience.
• Familiarity with pawnshop industry and digital marketing strategies specific to the financial services sector.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

🛠️ Keahlian

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